Posts Tagged ‘ marketing ’

Steve Perry’s Magical Journey

What does former Journey frontman Steve Perry have to do with marketing? Well, here…let Mitch Joel explain:

Bands are brands. Among the many things they have in common is the cult of personality. In many cases, people are brand ambassadors. Microsoft is known for Bill Gates; Apple for Steve Jobs. Pearl Jam for Eddie Vedder; the Police for Sting. This is just another example of the branding lessons we can glean from rock and roll marketing.

Mitch joins a powerhouse cast of presenters at BrandCamp University 2009. They’re lucky to have him.


Self-Promotion Alert

Are today’s new marketing tactics making you feel old? You don’t have to show I.D., but you might want to join us in this conversation:

Marketing Maverick Mondays:
“Help! The Marketing Trends Make Me Feel Old”
May 11, noon to 1:15 p.m. (lunch included)
Detroit Zoo, Ford Education Center (Drippy Wet Studio)
8450 W. Ten Mile Rd.
Royal Oak, MI 48067

$20 Chamber members Business Builder level and above
$30 Basic level members
$40 Nonmembers

Register Now

Featured maverick marketers: Driven Solutions and Identity Public Relations

  • Driven Solutions Principals: Kevin Woods, Sam Chiodo, Brian Cusac, John Cymbal
  • Tom Nixon, partner, Indentity Marketing & Public Relations

Driven Solutions and Identity Public Relations are two local advertising and public relations firms that began as small startups and have grown into two of the region’s most creative companies. Learn about the latest trends in marketing, advertising and PR from a panel of experts who will talk about how small businesses capitalize on them for little or no cost.